Adam Fischer

General Manager, The Proud Bird

Growing up in West Bloomfield, Michigan, Adam Fischer always had a vision of leading and coaching a large group of like-minded people working towards a unified goal. Armed with a passion for the culinary world and an interest in how deeply rooted food is in our everyday lives, Fischer has carved a path for himself that is reflective of his pride in delivering an excellent experience while bringing people together.

Fischer began his career in restaurant hospitality as a stock boy at a local fine wine and liquor store. While working towards his liberal arts degree at Oakland Community College, he was quickly promoted to store manager, kickstarting his long and illustrious career as a hands-on manager and leader. Shortly thereafter, Fischer accepted a position with Taco Bell as an assistant manager, and within six months was promoted to General Manager, going on to win the corporation’s General Manager of the Year Award. Seeking new ways to challenge himself, Fischer took his skills to Michigan’s largest multi-brand restaurant group, Schostak Family Restaurants, where he oversaw the larger Detroit market as District Manager. In his four years with the brand, he was the recipient of numerous awards including top sales, lowest turnover, highest earnings before interest, taxes, and amortization (EBITA), and was named District Manager of the Year.

Wanting to move to warmer climates, Fischer relocated to Orange County, California, in 2003 and took on the role of New Concept Developer for El Pollo Loco. Under his leadership, the company formed a new cooking platform for upcoming franchise locations, a process that is still utilized today at all new El Pollo Loco concept launches. This experience opened his eyes to a full-service career and led Fischer to Romano’s Macaroni Grill where he quickly moved through the ranks to become the Regional Director of Catering, managing the daily operations of nine restaurants and developing multiple hourly employees into managers through careful training and guidance.

Over the last nine years, Fischer has called Los Angeles International Airport (LAX) his home base, spending two years at HMS Host as Terminal Manager, where he oversaw operations for several brands, including Brioche Bar, Chili’s, On the Border and Starbucks Coffee while managing $26 million in food and beverage sales. Most recently, he served as the Regional General Manager at Areas USA, where he opened 19 diverse concepts while overseeing $55 million in food, retail and beverage sales.

Fischer joined The Proud Bird in 2017, where he supervises the food bazaar and events center as the General Manager and will play a vital role in the development of staff, sales and operations for the reimagined food hall. Having spent several years surrounded by tourists, vacationers and businesspeople on the go, Fischer brings with him a passion for flight and travel. One of his favorite parts of being surrounded by travelers is constantly meeting and hearing stories from people all over the world. When Fischer is not at The Proud Bird, he enjoys spending time with his family and close friends. He is also an avid time piece collector, with a number watches and pocket watches to his name paired with a deep understanding that time and passion are one’s most valuable assets in life.


11022 Aviation Blvd.
Los Angeles, CA 90045

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